Creative director and CEO Walter Breuer has shifted
the brand's philosophy, which has been continued on
since 1892, into the lifestyles of men who believe
in true value.
BREUER pursues modernity and elegant comfort,
and their spirit could be represented by two cities:
Nice, center of the French Riviera where the brand’s
headquarters is located, and Paris, where its
flagship store is located.
BREUER uses the best materials (cashmere, silk, linen, etc.)
hand-picked to ensure comfort and softness,
and suggests them at a reasonable price.
Most of its collection is produced in Italy,
and the design reflects the French sensibility
of uniqueness that does not lose its elegance
and modernity.
Meanwhile, BREUER is evolving into a men's select shop named 'BREUER+' starting from the
2024 SPRING-SUMMER season. With an alternative classic & French concept curation, it proposes
new office looks suitable for post-COVID lifestyles and introduces contemporary looks with a
foundation in menswear.
BREUER+ curates stylish men's wardrobes through a careful deployment of selected brands highly regarded in France,
including BREUER, HARTFORD, DE BONNE FACTURE, RUE DE TOKYO, and TIMOTHEE.
This will not only convey the unique charm of each brand but also provide a differentiated curation,
ensuring a stylish wardrobe for men.
