CREATIVE FASHION COMPANY
S.J.DUKO COMPANY LIMITED has been established at September, 1993 as the sole
distributor of S.T. Dupont, which is a French Luxury Men's brand. From 1993, S.J.DUKO has
been developed several French brands such as S.T. Dupont, Zadig&Voltaire, Lancel, Yves
Salomon and BREUER in South Korea market. S.J.DUKO is one of the 1st generation of
distributors of imported fashion brands, which is very rare still active and developing
The founder, Mr. Sam-Joong KIM started his first business at 1975, with small store only 5sqm, wholesaling small living accessories. Then he expanded his business into importing, distributing, and manufacturing small electronics for house under the name of SEJOONG COMMERCIAL COMPANY LIMITED which is still growing after 45 years from its establishment, and now it has changed its business structure into advanced retail company, the majority of sales from wholesale to digital retail more than 50%. At 1992, Mr. KIM reached the agreement with S.T. Dupont Paris and then established S.J.DUKO.
As a family organization, S.J.DUKO is focusing on only Branded Fashion Retail Business, for
its whole history. The company is executing all the essential elements in-house, but
pursue the smallest, fastest, and the most efficient organization to achieve the goal of
brand development, as the slogan of the company, <The small but strong company
focusing only fashion retail business>.
S.J.DUKO has reached 100M$ retail revenue at 2013, and 145M$ at 2019. The company is operating more than 250 stores in all of major distribution channels in Korea from the most high-end department stores to city outlets, including Duty Free stores. The number of stores has been decreased by 15% during year 2019, since the company has decided to close most of inefficient store to focus more on digital, to take preemptive actions of the fast moving of retail environment. The company is targeting to reach 15% sales from digital in coming 3 years, which is 8% level at this moment.