THE AFFORDABLY ARTISTIC AND CONTEMPORARY BRAND
More than 15 years, the brand has been well known as
its vivid color selection, fancy material, and bold design detail.
To reposition the brand as a modern contemporary brand,
we decided to explore the great theory of beauty.
We found the hint from Leonardo
Da Vinci, again, from his sketches
describing the geometric rule of
nature, composed lines and circles,
and the golden ratio. We want to
present the [MODERN FANTASY]
to the customers, through the Art,
Creation, and Spirit of harmony,
expressed by the geometric beauty.